Inrtoduction to Generation Z
Generation Z, also known as 'zoomers,' was born between the mid-1990s and mid-2010s. They are one of the first generations to grow up with technology from an early age. They follow on from the millennials and are currently the youngest group of consumers and workers in the world.
Social and Political Activism
Members of Generation Z are known for their active engagement in social and political activism. They actively participate in protests and sign petitions. They also use social media to raise awareness about global issues and, in doing so, push for meaningful change. Gen Z makes up about 27% of the global market. With such significant market share, companies must offer products that align with their values, directly influencing market trends.
The Environmental Focus of Generation Z
This generation demonstrates a heightened concern for the environment and a strong desire to collaborate in creating a more sustainable world. They prioritise sustainability and are eager to contribute to meaningful initiatives aimed at environmental preservation and stewardship.
The Impact of Gen Z on Market Trends
As a result, businesses across industries are recognising the importance of catering to the values and aspirations of Generation Z. They understand that appealing to this influential demographic requires aligning their products, services, and practices with the ideals of sustainability and social responsibility.
Aligning Packaging with Gen Z's Values
At All Colour, we are more committed than ever to supporting the sustainable packaging movement. Our dedication shows in our range of eco-friendly packaging solutions. We know that packaging is important in meeting the needs of consumers while also helping protect the environment.
All Colour’s Commitment to Sustainability
When you choose our eco-friendly packaging, you not only get high-quality, reliable products but also help protect the planet for future generations. We carefully select materials with a low environmental impact, focusing on recycled paper, cardboard, and biodegradable, compostable options like kraft paper.
Moreover, our packaging appeals to Gen Z with its sustainable design and simple style. You can customise and print on it to match their preferences. Additionally, it's designed for easy recycling, supporting Gen Z's commitment to sustainability. Together, let's create a more sustainable future!